Corona’s long-held mantra, “Find your beach” has helped them own sunshine and Summer heat. Unfortunately, it’s also typecast the brand into a role that’s proven tough to break.
insight & strategy
To prove that “finding your beach” truly is a state of mind, we sought a moment that was the exact opposite of everything Corona was known for.
luna corona
We worked with top scientists to catch the moon in a bottle of Corona.
SKIP THE LINE
Cryptic messages outside NYC nightclubs pointed to nearby bus shelters, lit for seconds at a time. Catch the moment, skip the line.
