insight & Strategy
Did you know that Panera bakes every single loaf of bread in-house, every single night? Or that they keep tomatoes at room temperature, because they taste better that way.
These are amongst dozens of conscious decisions made every day, that really set Panera apart.
Panera Sans
As part of Panera Bread’s relaunch, they wanted something that showcase their love of handcrafting every detail. We suggested a purpose-built family of fonts, Panera Sans.
☝️ Panera Sans: Regular
When building a custom font from the ground up, we started with a regular weight as home base. Honesty, simplicity and a bold and graphic look were core to the aesthetic.
☝️ Multiple textures
In an effort to ensure that font maintained as much of a hand-rendered feel to it, we used Open Type encoding to swap in up to 3 variants of duplicated characters within a given word.